When working on a retail portfolio I pay particular attention to perfecting colour balance, scale and representation of the product.
It’s often necessary to apply the same formula to a series of images to ensure the products are clearly part of the same “family”. Often e-commerce sites will impose guidelines or restrictions that need to be adhered to. It’s important to consider the long term application of this photographic formula so that I can replicate it in the future when the client returns with new merchandise. No one wants to pay twice to start over again – I like to help my clients build and benefit!